News

NMMA Recognizes 50 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards

2/16/2018 12:00:00 AM

MIAMI—February 16, 2018—The National Marine Manufacturers Association (NMMA) today announced 50 recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2018 Progressive® Insurance Miami International Boat Show®.

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 140,969 customers.

“The 50 manufacturers honored here today are committed to their customers, providing unparalleled service and creating a culture of excellence in customer satisfaction,” noted Robert Newsome, vice president of engineering standards and membership for NMMA. “These companies’ dedication to their customers not only builds exceptional brand loyalty, it also helps to foster lifelong boat ownership and ultimately, maintain the integrity of the boating industry in America.”  

The following companies, listed by category, were honored with 2017 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats

  • Crestliner
  • G3
  • Lund Boats
  • Smoker Craft, Inc.
  • Tracker

Deck Boats

  • Chaparral Boats Inc.
  • Regal Boats
  • Smoker Craft, Inc.
  • Stingray Boats

Fiberglass Bass Boats

  • Nitro

Fiberglass Outboard Boats

  • Boston Whaler
  • Chaparral Boats Inc.
  • Cobia Boats
  • Everglades Boats
  • Four Winns
  • Grady-White Boats, Inc.
  • Mako
  • Monterey Boats
  • Nitro
  • Pathfinder Boats
  • Pursuit Boats
  • Regulator Marine
  • Robalo Boats LLC
  • Skeeter
  • Sportsman Boats
  • Stingray Boats
  • Tahoe

Flybridge Sedan & Convertibles

  • Tiara Yachts
Inboard Engines
  • Ilmor
  • Indmar Marine Engines
  • Pleasurecraft Engine Group
Inboard Express Cruisers
  • Sea Ray Boats
  • Tiara Yachts
Inboard Watersports Boats
  • Malibu Boats/Axis Wake Research
  • Mastercraft
  • Nautique Boat Company
  • Skier's Choice, Inc. Moomba
  • Skier's Choice, Inc. Supra
  • Tige Boats
Jet Boats
  • Yamaha Watercraft Group
Motor Yachts & Trawlers
  • Beneteau America
Outboard Engines
  • Honda
  • Suzuki Motor of America, Inc.
  • Yamaha Motor Corporation U.S.A.
Personal Watercraft
  • Yamaha Watercraft Group
Pontoon Boats
  • Avalon\Tahoe
  • Bennington
  • Crestliner
  • Cypress Cay
  • Forest River Marine
  • G3
  • Harris
  • Manitou
  • Premier Marine
  • Smoker Craft, Inc.
  • Sun Tracker
Sterndrive Bowrider Boats
  • Chaparral Boats Inc.
  • Formula Boats
  • Monterey Boats
  • Regal Boats
  • Stingray Boats
Sterndrive Cuddy & Express Boats
  • Chaparral Boats Inc.
  • Chris-Craft
  • Formula
  • Monterey Boats
Sterndrive Engines
  • Volvo Penta
For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolato at AVALA Marketing at stevep@avalamarketing.com or 636.343.9988.
 
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About NMMA: The National Marine Manufacturers Association (NMMA) is the leading trade organization for the North American recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, marine accessories and gear used by millions of boaters in North America. The association serves its members and their sales and service networks by improving the business environment for recreational boating including providing domestic and international sales and marketing opportunities, reducing unnecessary government regulation, decreasing the cost of doing business, and helping grow boating participation. As the largest producer of boat and sport shows in the U.S., NMMA connects the recreational boating industry with the boating consumer year-round. Learn more at www.nmma.org and get engaged with us on Twitter and LinkedIn.
 
 
Contact: Sarah Salvatori 312.946.6285

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